Author Archive | Lewis Perdue

MISINTERPRETATION: Words = Big Trouble

Words can mean different thing to different people. What does “complex” mean? Or “balanced?” “Big?” “Olive-tinged black currant?” “I don’t know what you mean by ‘glory,’ ” Alice said. Humpty Dumpty smiled contemptuously. “Of course you don’t—till I tell you. I meant ‘there’s a nice knock-down argument for you!’ ” “But ‘glory’ doesn’t mean ‘a nice knock-down […]

INCONSISTENCY: Rating The Rating Systems

How you ask a question can determine the answer you get. The concept lies at the heart of journalists, scientists, those who interview job candidates, police detectives, opinion pollsters … and wine ratings. In many settings — especially those where the vino-cognoscenti gather — the question, “What did you think of that wine?,” will frequently […]

Lewis Perdue, Insights Founder

Lewis Perdue’s experience as a tech entrepreneur, wine importer, book and magazine publisher, Internet payments CEO, premium digital publications founder, author and consumer ingrained in him the vital importance of how accurate, “dead-on” recommendations drive repeat sales, build customer loyalty and increase profits. (More on Lew at Ideaworx.) Lew’s hands-on work with, using, inventing and […]