See also this update: Genetic science shows why wine reviews and taste profiles miss the target for recommendations Some people hate the taste of raw tomatoes. Others get positively hostile if you try to feed them cilantro. Broccoli bashers abound. Liquorice loathers understandably shy away from foods seasoned with fennel and anise seed. What does […]
Author Archive | Lewis Perdue
SCALING: Most Wines Have NEVER Been Rated By Critics
UPDATE, August 18, 2020: New data from a highy respected source: 116,000+ new wine products approved by TTB in past 12 months: bw166. Consumers who try to rely upon wine ratings to make purchase decision are often thwarted by the widespread absence of reviews. For that reason, I’ve been trying to figure out about […]
MISINTERPRETATION: Words = Big Trouble
Words can mean different thing to different people. What does “complex” mean? Or “balanced?” “Big?” “Olive-tinged black currant?” “I don’t know what you mean by ‘glory,’ ” Alice said. Humpty Dumpty smiled contemptuously. “Of course you don’t—till I tell you. I meant ‘there’s a nice knock-down argument for you!’ ” “But ‘glory’ doesn’t mean ‘a nice knock-down […]
INCONSISTENCY: Rating The Rating Systems
How you ask a question can determine the answer you get. The concept lies at the heart of journalists, scientists, those who interview job candidates, police detectives, opinion pollsters … and wine ratings. In many settings — especially those where the vino-cognoscenti gather — the question, “What did you think of that wine?,” will frequently […]
PSYCHOLOGY: Anxiety, Stress and Social Pressure Sabotage Choice
This is the next-to-last article in a series about the difficulties faced by retail wine buyers and the problems with the existing systems created to address that problem. The entire series The Problem: Welcome To The Vino Casino And Wine’s Shaky Core Genetics: Inherited Taste Chaos Sabotages How Wine Gets Recommended Scaling: 3/4 Of Wine […]
Lewis Perdue, Recommendation Insights Founder
Lewis Perdue’s experience as a tech entrepreneur, wine importer, book and magazine publisher, Internet payments CEO, premium digital publications founder, author and consumer ingrained in him the vital importance of how accurate, “dead-on” recommendations drive repeat sales, build customer loyalty and increase profits. (More on Lew at Ideaworx.) Lew’s hands-on work with, using, inventing and […]