Author Archive | Lewis Perdue

Clans solves the top issues that cause wine club churn

#1 Reason wine club members quit? They got wine they didn’t like. The same recommendation failure is inherently inaccurate for fulfilling the desires for selection and trying new wines. Offering “different” wines or a broader selection is useless without knowing which ones to send  

The promise (and pitfalls) of current recommendation engines

NOTE: You can right-click all images to view a larger version. Left-click to go to data source.  Value As arbitrary as they often seem, “35 percent of what consumers purchase on Amazon come from recommendations” —  McKinsey The big disconnect While people value good recommendations, most (7%) rarely click on one from a site because […]

Goodbye Tribes. Hello Clans (Vectors rule over scalar systems)

The Tribes recommendation algorithm as outlined in my filed patent has been superseded by Clans. Clans represents a far more potent method with the enhanced ability to more easily extend to a wider variety of products and to make better predictions of purchase behavior based on multiple products. However, Tribes was limited by its reliability […]

Mouth bacteria: one more reason that individuals’ taste perception differs (especially from sip & spit experts)

Study shows some wine aromatics aren’t released until they meet the bacteria in our mouths “At least 700 bacterial species live in our saliva, on our teeth and on all the interior surfaces of our mouths. “For this study, sponsored by Spain’s Institute of Food Science Research in Madrid and published in the journal Food […]