Author Archive | Lewis Perdue

Turning White Wine Into Red: Recommendation Failures & The Alchemy Of Context

“[N]o event or object is ever experienced in perfect, objective isolation. It is instead subject to our past experiences, our current mood, our expectations, and any number of incidental details—an annoying neighbor, a waiter who keeps banging your chair, a beautiful painting in your line of sight. With something like wine, all sorts of societal […]

Wine And Music Are A Lot Alike & So Are The Ways Their Recommendation Systems Fail

Wine and music: please our senses, touch our emotions, beg to be shared, are deeply engrained in how we define ourselves and, can determine how other people judge us. Because of those factors, every recommendation system in use today — including those deployed by Pandora, Spotify, Slacker and other online music sites — fail because of: […]

How Predictive Big Data Fails

Recommendations from big data predictive methods are a lot like the use of epidemiology to determine the cause of a disease: Both rely on the statistical analysis and correlation of massive amounts of data. Both are indicative that something is happening. Both can offer insights into a phenomenon. Both are easily derailed by unknown confounding […]

Recommendation News – Nov. 3, 2014

Corkz Update Extends Global Reach of the Wine Information App Pandora for beer? Vivino, Club W Use Tech To Help Wine Lovers Find Favorites Damned Experts! Damned “Know-Nothings!” … (Damn You, Consumers) Grade Inflation Is Killing The Value of Wine Reviews Discovering your own taste in wine beyond 100-point scores What’s 97 points between friends? […]

INCOMPATIBILITY: Profile Matching

A PERSONAL NOTE: My apologies in advance to a number of good friends and colleagues who are still trying to get wine profile systems to work. But, as you read on, my hands-on experience and further research leads me to believe that the system has inherent problems that will prevent it from reaching the potential […]

THE PROBLEM: Welcome to the Vino Casino

This is part of a series on flaws in current wine recommendation systems originally published at Wine Industry Insights: Genetics: Inherited Taste Chaos Sabotages How Wine Gets Recommended Scaling: 3/4 Of Wine In The US Has NEVER Been Rated By Critics Misinterpretation: Words: Big Trouble For Tasting Notes Inconsistency: Rating The Rating Systems Psychology: Vino-Anxiety, […]