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Nothing I like better than getting a recommendation for something I just bought. Happens all the time with Amazon Simple logic: IF bought recently, THEN omit from recommendations If the […]

I bought this on June 21… Then they emailed me this recommendation on June 29! WTF? No wonder … And yet…    

The promise (and pitfalls) of current recommendation engines (collaborative filtering) THE PROBLEM: Welcome to the Vino Casino WINE IS HARD TO LIKE Wine is hard to like Can I learn […]

. 2012 Nov 5;107(4):484-7. doi: 10.1016/j.physbeh.2012.03.001. Epub 2012 Mar 8. Retronasal Perception of Odors Viola Bojanowski  1 , Thomas Hummel Affiliations PMID: 22425641 DOI: 10.1016/j.physbeh.2012.03.001 Abstract We perceive odors orthonasally during […]

Genetic science shows that wine descriptions and flavor profiling are way off base when it comes to helping people find wines that they will like. This is because the odds […]

Everyone has a different sense of smell. Taste is mostly determined by smell. “Each of the individuals examined had a unique genotypic [odor receptor] pattern.” –Menashe et. al, Nature Genetics […]

Data from the 2013 Laithwaites Wines Survey, of 1,000 wine drinkers by polling firm, One Poll. (Laithwaites customers were excluded from the survey.) Those taking part said they were relatively […]

NOTE: You can right-click all images to view a larger version. Left-click to go to data source.  Value As arbitrary as they often seem, “35 percent of what consumers purchase […]

Study shows some wine aromatics aren’t released until they meet the bacteria in our mouths “At least 700 bacterial species live in our saliva, on our teeth and on all […]

I continually shop for new wines like an average consumer. I do this to get put of the “wine bubble” that keeps reality at an arm’s length for so many […]