{"id":746,"date":"2021-02-18T22:39:22","date_gmt":"2021-02-18T22:39:22","guid":{"rendered":"http:\/\/recommendationinsights.com\/?p=746"},"modified":"2021-02-18T22:39:34","modified_gmt":"2021-02-18T22:39:34","slug":"why-ratings-and-reviews-fail-a-beginning","status":"publish","type":"post","link":"https:\/\/recommendationinsights.com\/?p=746","title":{"rendered":"Why ratings and reviews fail (A beginning of understanding)"},"content":{"rendered":"<ul>\n<li><a href=\"http:\/\/recommendationinsights.com\/?p=454\">The promise (and pitfalls) of current recommendation engines (collaborative filtering)<\/a><\/li>\n<li><a href=\"http:\/\/recommendationinsights.com\/?p=31\">THE PROBLEM: Welcome to the Vino Casino<\/a><\/li>\n<\/ul>\n<h3>WINE IS HARD TO LIKE<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.google.com\/search?newwindow=1&amp;client=firefox-b-1-e&amp;sxsrf=ALeKk03Yr0atUjQGewrwcfs_2aA50tABEQ%3A1612977487455&amp;ei=TxUkYOSkG6qy0PEPjrCryAg&amp;q=wine+is+hard+to+like&amp;oq=wine+is+hard+to+like&amp;gs_lcp=CgZwc3ktYWIQAzIICCEQFhAdEB46BwgjELADECc6BwgAEEcQsAM6BAgjECc6AggAOgIILjoGCAAQFhAeOgUIABCGA1CYXVjdcWCCemgBcAJ4AIAB5AGIAfkLkgEFOS40LjGYAQCgAQGqAQdnd3Mtd2l6yAEJwAEB&amp;sclient=psy-ab&amp;ved=0ahUKEwikiK6x6d_uAhUqGTQIHQ7YCokQ4dUDCAw&amp;uact=5\">Wine is hard to like<\/a><\/li>\n<li><a href=\"https:\/\/cooking.stackexchange.com\/questions\/58294\/can-i-learn-to-like-wine\">Can I learn to like wine?<\/a><\/li>\n<li><a href=\"https:\/\/www.google.com\/search?newwindow=1&amp;client=safari&amp;hl=en-us&amp;sxsrf=ALeKk02fRgCgZC9oA0JdoR7aoqC8ye1jsw%3A1612978312702&amp;ei=iBgkYLCsKuT99APi84VQ&amp;q=wine+is+too+hard+to+likee&amp;oq=wine+is+too+hard+to+likee&amp;gs_lcp=CgZwc3ktYWIQAzoHCAAQRxCwAzoFCCEQqwJQnHhY8YgBYPKLAWgBcAJ4AIABmwGIAf4JkgEEMTAuM5gBAKABAaoBB2d3cy13aXrIAQjAAQE&amp;sclient=psy-ab&amp;ved=0ahUKEwiwkO-67N_uAhXkPn0KHeJ5AQoQ4dUDCAw&amp;uact=5\">Wine is too hard to like<\/a><\/li>\n<li><a href=\"https:\/\/www.newyorker.com\/tech\/annals-of-technology\/how-science-saved-me-from-pretending-to-love-wine\">How Science Saved Me from Pretending to Love Wine<\/a><\/li>\n<\/ul>\n<h3>PROFILING<\/h3>\n<ul>\n<li><a href=\"http:\/\/recommendationinsights.com\/?p=45\">INCOMPATIBILITY: Profile Matching<\/a><\/li>\n<li><a href=\"http:\/\/recommendationinsights.com\/?p=340\">How sensory taste profiling stops short of individual recommendation accuracy<\/a> \u2014<\/li>\n<li><a href=\"http:\/\/recommendationinsights.com\/?p=110&amp;preview=true\">Next Glass: A Step (but jot far enough) In Solving Wine Rating\u2019s Genetic Issues<\/a><\/li>\n<\/ul>\n<h3>PSYCHOLOGY\/EMOTIONS:<\/h3>\n<ul>\n<li><a href=\"http:\/\/recommendationinsights.com\/?p=19\">Anxiety, Stress and Social Pressure Sabotage Choice<\/a><\/li>\n<li><a href=\"http:\/\/recommendationinsights.com\/?p=238\">Turning White Wine Into Red: Recommendation Failures &amp; The Alchemy Of Context<\/a><\/li>\n<li><a href=\"https:\/\/econtent.hogrefe.com\/doi\/full\/10.1027\/1618-3169\/a000439\">On the Relationship(s) Between Color and Taste\/Flavor<\/a><\/li>\n<li><a href=\"https:\/\/pubs.acs.org\/doi\/abs\/10.1021\/acs.jafc.9b03542\">Basic Taste: A Perceptual Concept<\/a><\/li>\n<li><a href=\"http:\/\/recommendationinsights.com\/?p=168\">Wine And Music Are A Lot Alike &amp; So Are The Ways Their Recommendation Systems Fail<\/a> \u2014<\/li>\n<\/ul>\n<h3>MISINTERPRETATION\/SENSORY CONFUSION<\/h3>\n<ul>\n<li><a href=\"http:\/\/recommendationinsights.com\/?p=325\">New Research Shows Why Wine Descriptions Don\u2019t Help Consumers Select Wine<\/a><\/li>\n<li><a href=\"http:\/\/recommendationinsights.com\/?p=608\">66% of wine drinkers find wine descriptions unhelpful in choosing wine. Only 9% rely on critics<\/a><br \/>\n<a href=\"http:\/\/recommendationinsights.com\/?p=238\">Turning White Wine Into Red: Recommendation Failures &amp; The Alchemy Of Context<\/a><\/li>\n<li><a href=\"https:\/\/link.springer.com\/article\/10.1007\/s12078-009-9058-0\">The Odor of Colors: Can Wine Experts and Novices Distinguish the Odors of White, Red, and Ros\u00e9 Wines<\/a><\/li>\n<li><a href=\"https:\/\/www.google.com\/search?newwindow=1&amp;client=safari&amp;hl=en-us&amp;sxsrf=ALeKk01cSU4q0vrOrSWM8HbdsttKRn5_iw%3A1612978221444&amp;ei=LRgkYILHGsvP0PEPweqCgAI&amp;q=average+wine+drinker+confused+about+acidity&amp;oq=average+wine+drinker+confused+about+acidity&amp;gs_lcp=CgZwc3ktYWIQAzoHCCMQsAMQJzoHCAAQRxCwAzoECCMQJzoFCCEQoAE6BQghEKsCOgcIIRAKEKABUNCEAViIoQFgj6gBaAFwAngAgAGUAYgBqwySAQQ0LjEwmAEAoAEBqgEHZ3dzLXdpesgBCcABAQ&amp;sclient=psy-ab&amp;ved=0ahUKEwjCka2P7N_uAhXLJzQIHUG1ACAQ4dUDCAw&amp;uact=5\">Average wine drinker confused about acidity<\/a><\/li>\n<li><a href=\"https:\/\/www.google.com\/search?q=average+wine+drinker+confused+about+tannin&amp;ie=UTF-8&amp;oe=UTF-8&amp;hl=en-us&amp;client=safari\">Average wine drinker confused about tannin<\/a><\/li>\n<li><a href=\"http:\/\/recommendationinsights.com\/?p=168\">Wine And Music Are A Lot Alike &amp; So Are The Ways Their Recommendation Systems Fail<\/a><\/li>\n<\/ul>\n<h3>GENETICS\/physiology\/OTHER INDIVIDUAL PHYSICAL DIFFERENCES<\/h3>\n<ul>\n<li>Why taste and smell are so hard to pin down &#8230; while sight and sound are slam dunks. &#8230; to be drafted<\/li>\n<li><a href=\"http:\/\/recommendationinsights.com\/?p=700\">Retronasal perception of odors is often overlooked as a key metric<\/a> \u2014<\/li>\n<li>Personal experience&#8230;changing tastes &#8230; developing a taste for &#8230;.<\/li>\n<li><a href=\"http:\/\/recommendationinsights.com\/?p=611\">Genetic science shows why wine reviews and taste profiles miss the target for recommendations<\/a><\/li>\n<li><a href=\"http:\/\/recommendationinsights.com\/?p=350\">Mouth bacteria: one more reason that individuals\u2019 taste perception differs (especially from sip &amp; spit experts)<\/a><\/li>\n<li><a class=\"post-title\" title=\"Permanent link to Beyond Genetics: How Saliva Affects Your Unique Way Of Experiencing Wine\" href=\"http:\/\/recommendationinsights.com\/?p=328\" rel=\"bookmark\">Beyond Genetics: How Saliva Affects Your Unique Way Of Experiencing Wine<\/a><br \/>\n<a href=\"http:\/\/wineindustryinsight.com\/?p=55105\">Genetic Chaos Mandates New Look At How Wine Gets Recommended<\/a><\/li>\n<li><em>Molecular Genetics<\/em>: \u201cT<a href=\"http:\/\/hmg.oxfordjournals.org\/content\/11\/10\/1153.full\">he sense of smell: genomics of vertebrate odorant receptors<\/a>\u201d<\/li>\n<li><em>Journal of Cell Biology<\/em> \u201c<a href=\"http:\/\/jcb.rupress.org\/content\/190\/3\/285.abstract\">The cell biology of taste<\/a>\u201d<\/li>\n<li><a href=\"http:\/\/www.npr.org\/blogs\/13.7\/2012\/02\/10\/146645622\/why-we-like-what-we-like\">Why We Like What We Like<\/a><\/li>\n<\/ul>\n<h3>EDUCATION\/VOCABULARY<\/h3>\n<ul>\n<li><a href=\"http:\/\/wineindustryinsight.com\/OnWineBullshit-JournalOfWineEconomics.pdf\">On Wine Bullshit<\/a><\/li>\n<li><a href=\"https:\/\/www.google.com\/search?client=firefox-b-1-e&amp;q=wine+drinkers+dislike+jargon\">Wine drinkers dislike jargon<\/a><\/li>\n<li><a href=\"http:\/\/www.ncbi.nlm.nih.gov\/pubmed\/22286798\">Psychological and physiological responses to odor-evoked autobiographic memory.<\/a><\/li>\n<li><a href=\"http:\/\/www.plosone.org\/article\/info%3Adoi%2F10.1371%2Fjournal.pone.0072523\">Brain\u2013Immune Interaction Accompanying Odor-Evoked Autobiographic Memory<\/a><\/li>\n<li><a href=\"http:\/\/www.nytimes.com\/2008\/08\/05\/science\/05angier.html\">The Nose, an Emotional Time Machine<\/a><\/li>\n<li><a href=\"http:\/\/savvytaste.blogspot.com\/2008\/08\/genetics-and-peer-pressure-twin.html\">Proust Was A Neuroscientist<\/a><\/li>\n<li><a href=\"http:\/\/opinionator.blogs.nytimes.com\/2012\/04\/22\/the-living-word\/\">The Living Word<\/a><\/li>\n<li><a href=\"https:\/\/www.google.com\/search?newwindow=1&amp;client=safari&amp;hl=en-us&amp;sxsrf=ALeKk02JjcY2lHy5-I0VLJAaypnKxJPfFw%3A1612976945735&amp;ei=MRMkYJmoLO6z0PEP_bq_MA&amp;q=why+are+wine+terms+so+confusing%3F&amp;oq=why+are+wine+terms+so+confusing%3F&amp;gs_lcp=CgZwc3ktYWIQAzoHCCMQsAMQJzoHCAAQRxCwAzoECCMQJzoFCAAQkQI6CAgAEJECEIsDOgcILhBDEIsDOgsIABCxAxCDARCLAzoHCAAQQxCLAzoECAAQQzoCCAA6AgguOgUILhCxAzoICAAQsQMQyQM6CAgAELEDEIMBOgsIABCxAxCDARDJAzoHCAAQFBCHAjoGCAAQFhAeOgUIABCGAzoHCCEQChCgAToECCEQCjoICCEQFhAdEB46CgghEBYQChAdEB5Q6Z4GWJGTB2DRnwdoBHACeACAAf4BiAHAH5IBBzE2LjIwLjGYAQCgAQGqAQdnd3Mtd2l6yAEJuAECwAEB&amp;sclient=psy-ab&amp;ved=0ahUKEwjZhIav59_uAhXuGTQIHX3dDwYQ4dUDCAw&amp;uact=5\">Why are wine terms so confusing?<\/a><\/li>\n<\/ul>\n<h3>SMELLS ARE HARD TO DESCRIBE<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.wired.com\/2014\/11\/whats-up-with-that-smells-language\/\">Why Are Smells So Difficult to Describe in Words?<\/a><\/li>\n<li><a href=\"https:\/\/www.npr.org\/sections\/goatsandsoda\/2018\/01\/18\/578589126\/that-smells-like-um-i-cant-think-of-a-word-for-it\">That Smells Like &#8230; Um, I Can&#8217;t Think Of A Word For It!<\/a><\/li>\n<li><a href=\"https:\/\/www.sciencemag.org\/news\/2014\/01\/can-you-name-smell\">Can You Name That Smell?<\/a><\/li>\n<li><a href=\"https:\/\/www.smithsonianmag.com\/smart-news\/lifestyle-ability-odors-180967900\/\">Lifestyle Shapes Our Ability to Name Odors<\/a><\/li>\n<li><a href=\"https:\/\/www.newyorker.com\/tech\/annals-of-technology\/naming-scents-uneducated-nose\">The Uneducated Nose<\/a><\/li>\n<\/ul>\n<h3>INCONSISTENCY<\/h3>\n<ul>\n<li><a href=\"http:\/\/journals.cambridge.org\/action\/displayAbstract?fromPage=online&amp;aid=8545786\">An Examination of Judge Reliability at a major U.S. Wine Competition<\/a><\/li>\n<li><a href=\"http:\/\/recommendationinsights.com\/?p=81\">How Predictive Big Data Fails<\/a><\/li>\n<\/ul>\n<h3>SCALING\/PARADOX OF CHOICE<\/h3>\n<ul>\n<li><a href=\"http:\/\/recommendationinsights.com\/?p=26\">Most Wines Have NEVER Been Rated By Critic<\/a><\/li>\n<\/ul>\n<h3>REVIEWS\/DESCRIPTION\/NOTES<\/h3>\n<ul>\n<li><a href=\"http:\/\/recommendationinsights.com\/?p=325\">New Research Shows Why Wine Descriptions Don\u2019t Help Consumers Select Wine<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The promise (and pitfalls) of current recommendation engines (collaborative filtering) THE PROBLEM: Welcome to the Vino Casino WINE IS HARD TO LIKE Wine is hard to like Can I learn to like wine? Wine is too hard to like How Science Saved Me from Pretending to Love Wine PROFILING INCOMPATIBILITY: Profile Matching How sensory taste [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/recommendationinsights.com\/index.php?rest_route=\/wp\/v2\/posts\/746"}],"collection":[{"href":"https:\/\/recommendationinsights.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/recommendationinsights.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/recommendationinsights.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/recommendationinsights.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=746"}],"version-history":[{"count":28,"href":"https:\/\/recommendationinsights.com\/index.php?rest_route=\/wp\/v2\/posts\/746\/revisions"}],"predecessor-version":[{"id":788,"href":"https:\/\/recommendationinsights.com\/index.php?rest_route=\/wp\/v2\/posts\/746\/revisions\/788"}],"wp:attachment":[{"href":"https:\/\/recommendationinsights.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/recommendationinsights.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/recommendationinsights.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}