{"id":642,"date":"2018-11-01T12:26:11","date_gmt":"2018-11-01T12:26:11","guid":{"rendered":"http:\/\/recommendationinsights.com\/?p=642"},"modified":"2018-11-01T12:31:21","modified_gmt":"2018-11-01T12:31:21","slug":"scientific-research-reveals-why-wine-ratings-and-recommendations-fail-so-often","status":"publish","type":"post","link":"https:\/\/recommendationinsights.com\/?p=642","title":{"rendered":"Scientific research reveals why wine ratings and recommendations fail so often"},"content":{"rendered":"<h3 style=\"text-align: center;\">Everyone has a different sense of smell. Taste is mostly determined by smell.<\/h3>\n<p><img decoding=\"async\" class=\"size-full wp-image-95598 aligncenter\" src=\"http:\/\/wineindustryinsight.com\/wp-content\/uploads\/DifferentNosesForDifferentPeople.png\" alt=\"DifferentNosesForDifferentPeople\" width=\"607\"  \/><\/p>\n<p><span style=\"color: #ff0000;\"><b><i>&#8220;Each of the individuals examined had a unique genotypic [odor receptor] pattern.&#8221; &#8211;Menashe et. al, Nature Genetics<br \/>\n<\/i><\/b><\/span><\/p>\n<h4><em><strong>A description and a rating will be accurate only if you are genetically &#8220;calibrated&#8221; with the reviewer.<br \/>\n<\/strong><\/em><\/h4>\n<ul>\n<li>\n<h4>No smell = no taste.<\/h4>\n<\/li>\n<li>\n<h4>80% to 95% of \u201dtaste\u201d comes from odor receptors (ORs)<\/h4>\n<\/li>\n<li>\n<h4>Human genome codes 1,000+ genes for ORs<\/h4>\n<\/li>\n<li>\n<h4>Only about 350-400 of those ORs are active in the average human.<\/h4>\n<\/li>\n<li>\n<h4>But almost no one has the same set of active ORs<\/h4>\n<\/li>\n<li>\n<h4>\u201cDifferent noses for different people\u201d \u2013 Nature Genetics paper (left)<\/h4>\n<\/li>\n<li>\n<h4>Result: Of 189 people genotyped, NONE has the same of odor-related genes.<\/h4>\n<\/li>\n<\/ul>\n<h3>See also:<\/h3>\n<ul>\n<li>\n<h4><a href=\"http:\/\/wineindustryinsight.com\/?p=95412\">66% of wine drinkers find wine descriptions UN-helpful in choosing wine. Only 9% rely on critics<\/a><\/h4>\n<\/li>\n<li>\n<h4><a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pubmed\/24369370\">Does a unique olfactory genome imply a unique olfactory world?<\/a><\/h4>\n<\/li>\n<li>\n<h4><a href=\"http:\/\/www.biochemsoctrans.org\/content\/42\/4\/861\">Do you smell what I smell? Genetic variation in olfactory perception<\/a><\/h4>\n<\/li>\n<li>\n<h4><a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pubmed\/24316890\">The missense of smell: functional variability in the human odorant receptor repertoire.<\/a><\/h4>\n<\/li>\n<li>\n<h4><a href=\"https:\/\/bmcneurosci.biomedcentral.com\/articles\/10.1186\/1471-2202-13-122\">An olfactory demography of a diverse metropolitan population.<\/a> (free full text)<\/h4>\n<\/li>\n<li>\n<h4><a href=\"https:\/\/www.nature.com\/articles\/nn.3598\">The missense of smell: functional variability in the human odorant receptor repertoire<\/a><\/h4>\n<\/li>\n<li>\n<h4><a href=\"https:\/\/flavourjournal.biomedcentral.com\/articles\/10.1186\/s13411-015-0040-2\">Just how much of what we taste derives from the sense of smell?burnt<\/a><\/h4>\n<\/li>\n<li>\n<h4><a href=\"https:\/\/www-sciencedirect-com.ucsf.idm.oclc.org\/science\/article\/pii\/B9780081020890000170#f0010\">Consumer Segmentation Based on Genetic Variation in Taste and Smell<\/a><\/h4>\n<\/li>\n<li>\n<h4><a href=\"http:\/\/www.biochemsoctrans.org.ucsf.idm.oclc.org\/content\/42\/4\/861\">Do you smell what I smell? Genetic variation in olfactory perception<\/a><\/h4>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Everyone has a different sense of smell. Taste is mostly determined by smell. &#8220;Each of the individuals examined had a unique genotypic [odor receptor] pattern.&#8221; &#8211;Menashe et. al, Nature Genetics A description and a rating will be accurate only if you are genetically &#8220;calibrated&#8221; with the reviewer. No smell = no taste. 80% to 95% [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/recommendationinsights.com\/index.php?rest_route=\/wp\/v2\/posts\/642"}],"collection":[{"href":"https:\/\/recommendationinsights.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/recommendationinsights.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/recommendationinsights.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/recommendationinsights.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=642"}],"version-history":[{"count":5,"href":"https:\/\/recommendationinsights.com\/index.php?rest_route=\/wp\/v2\/posts\/642\/revisions"}],"predecessor-version":[{"id":646,"href":"https:\/\/recommendationinsights.com\/index.php?rest_route=\/wp\/v2\/posts\/642\/revisions\/646"}],"wp:attachment":[{"href":"https:\/\/recommendationinsights.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/recommendationinsights.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/recommendationinsights.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}