Clans solves the #1 issue that causes both wine club churn and the U.S. preference for beer & spirits

By Lewis Perdue on October 25, 2018 in News

Inaccurate, complicated recommendations.

Wine club: “Got sent wine I didn’t like.”

Why 75% of Americans don’t drink wine: “I find it hard to select a wine.“

The promise (and pitfalls) of current recommendation engines

Clans solves the top issues that cause wine club churn

News

66% of wine drinkers find wine descriptions unhelpful in choosing wine. Only 9% rely on critics

October 26, 2018

Data from the 2013 Laithwaites Wines Survey, of 1,000 wine drinkers by polling firm, One Poll. (Laithwaites customers were excluded from the survey.) Those taking part said they were relatively well-informed on wine terminology. All the terms used in the survey were taken from the bottles or websites of leading […]

Clans solves the top issues that cause wine club churn

October 25, 2018

#1 Reason wine club members quit? They got wine they didn’t like. The same recommendation failure is inherently inaccurate for fulfilling the desires for selection and trying new wines. Offering “different” wines or a broader selection is useless without knowing which ones to send

Clans solves the #1 issue that causes both wine club churn and the U.S. preference for beer & spirits

October 25, 2018

Inaccurate, complicated recommendations. Wine club: “Got sent wine I didn’t like.” Why 75% of Americans don’t drink wine: “I find it hard to select a wine.“

Beyond Genetics: How Saliva Affects Your Unique Way Of Experiencing Wine

June 8, 2015

Recommendation Insights has previously described the many ways that genetic variations determine any single individual’s wine taste experience: Inherited Taste Chaos Sabotages Recommendations. Now comes this very well-written article that expands that concept: Spit and image: How saliva customizes your wine tasting experience: “Not seeing eye to eye on a […]

Next Glass: A Step In Solving Wine Rating’s Genetic Issues

November 30, 2014

NOTE: This article uses “wine” to avoid having to type “beer or wine” everywhere. But, unless noted otherwise, a reference to wine refers to both beer and wine. The Next Glass wine and beer selection app is a step toward more accurate wine recommendations, but faces several substantial hurdles on […]

View all