Clans solves the top issue that causes 75% of Americans to prefer beer & spirits over wine

By Lewis Perdue on October 25, 2018 in Solutions

Same top issue for Americans that causes wine club churn.

Clans solves the top issues that cause wine club churn

66% of wine drinkers find wine descriptions unhelpful in choosing wine. Only 9% rely on critics

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66% of wine drinkers find wine descriptions unhelpful in choosing wine. Only 9% rely on critics

October 26, 2018

Data from the 2013 Laithwaites Wines Survey, of 1,000 wine drinkers by polling firm, One Poll. (Laithwaites customers were excluded from the survey.) Those taking part said they were relatively well-informed on wine terminology. All the terms used in the survey were taken from the bottles or websites of leading […]

Clans solves the top issues that cause wine club churn

October 25, 2018

#1 Reason wine club members quit? They got wine they didn’t like. The same recommendation failure is inherently inaccurate for fulfilling the desires for selection and trying new wines. Offering “different” wines or a broader selection is useless without knowing which ones to send

Clans solves the #1 issue that causes both wine club churn and the U.S. preference for beer & spirits

October 25, 2018

Inaccurate, complicated recommendations. Wine club: “Got sent wine I didn’t like.” Why 75% of Americans don’t drink wine: “I find it hard to select a wine.“

Beyond Genetics: How Saliva Affects Your Unique Way Of Experiencing Wine

June 8, 2015

Recommendation Insights has previously described the many ways that genetic variations determine any single individual’s wine taste experience: Inherited Taste Chaos Sabotages Recommendations. Source: Food Chemistry via Palate Press Now comes this very well-written article that expands that concept: Spit and image: How saliva customizes your wine tasting experience: “Not […]

Recommendation News – Nov. 4, 2014

November 4, 2014

Wine Shopping in Boston Just Got a Lot Easier

Fatal Flaws In Current Recommendation Systems

Mouth bacteria: one more reason that individuals’ taste perception differs (especially from sip & spit experts)

Study shows some wine aromatics aren’t released until they meet the bacteria in our mouths “At least 700 bacterial species live in our saliva, on […]

How sensory taste profiling stops short of individual recommendation accuracy

I continually shop for new wines like an average consumer. I do this to get put of the “wine bubble” that keeps reality at an […]

New Research Shows Why Wine Descriptions Don’t Help Consumers Select Wine

New research recently published in the journal Neurocomputing shows one more reason why consumers get little help in choosing wines from the descriptions in wine […]

Turning White Wine Into Red: Recommendation Failures & The Alchemy Of Context

“[N]o event or object is ever experienced in perfect, objective isolation. It is instead subject to our past experiences, our current mood, our expectations, and […]

Wine And Music Are A Lot Alike & So Are The Ways Their Recommendation Systems Fail

Wine and music: please our senses, touch our emotions, beg to be shared, are deeply engrained in how we define ourselves and, can determine how […]

Machine Learning + Big Data + Tribes = Happier Consumers & Fewer Regulation Hassles

Complaints about the use of personal information for everything from predictive product recommendations to credit ratings and consumer credit card interest rates have provoked lawsuits, […]

How Predictive Big Data Fails

Recommendations from big data predictive methods are a lot like the use of epidemiology to determine the cause of a disease: Both rely on the […]

INCOMPATIBILITY: Profile Matching

A PERSONAL NOTE: My apologies in advance to a number of good friends and colleagues who are still trying to get wine profile systems to […]

THE PROBLEM: Welcome to the Vino Casino

This is part of a series on flaws in current wine recommendation systems originally published at Wine Industry Insights: Genetics: Inherited Taste Chaos Sabotages How […]

GENETICS: How Inherited Taste Sabotages Recommendations

Some people hate the taste of raw tomatoes. Others get positively hostile if you try to feed them cilantro. Broccoli bashers abound. Liquorice loathers understandably […]

SCALING: Most Products Have NEVER Been Rated By Critics

Consumers who try to rely upon wine ratings to make purchase decision are often thwarted by the widespread absence of reviews. For that reason, I’ve […]

MISINTERPRETATION: Words = Big Trouble

Words can mean different thing to different people. What does “complex” mean? Or “balanced?” “Big?” “Olive-tinged black currant?” “I don’t know what you mean by […]

INCONSISTENCY: Rating The Rating Systems

How you ask a question can determine the answer you get. The concept lies at the heart of journalists, scientists, those who interview job candidates, […]

PSYCHOLOGY: Anxiety, Stress and Social Pressure Sabotage Choice

This is the next-to-last article in a series about the difficulties faced by retail wine buyers and the problems with the existing systems created to […]